The purpose of Google Ads is to provide conversions based on user intent. Veterans) choose to ignore or skip, despite it being right within the ad creation process. On the one hand, this trend makes sense, especially for newcomers to Google Ads.īut on the other hand, Google provides you with a way to combat this that many people (even
The average Google Ads account wastes 76% of its budget on the wrong target keywords: If you let them, they will burn through your advertising budget faster than I lose it in Vegas.Īnd this is a common problem with Google Ads. Google has no problem spending your money. Google Ads Negative Keywords Mistake #1: You’re Not Using Negative Keywords at All In this article, we’ll give you the top five ways most brands mismanage their negative keywords lists and then show you what you can do about it.įirst up is one that I really wish I didn’t have to say, but I know from experience that I do. If you want to run successful Google Ads, you need to create a powerful Google ads negative keywords list. Get negative keywords right, though, and Google Ads can be the boost your business needs to hit the next level.īut go the other way, and your bank account (and brand, and clients, and everyone else) is in for some serious pain. But there’s only one thing that most advertisers overlook: their Google Ads negative keywords list.Īs an advertiser, you think about the keywords you want to trigger your ads, not the ones that don’t. There are a thousand small things you could be doing wrong with your Google Ads campaign. How did I know it? It wasn’t too hard to guess. Your Google Ads Negative Keywords List is wrong. Are you already spending big on Google Ads, but still getting small results? I think I know why.
0 kommentar(er)
